For brands
Start with the result. Then build the partnership.
Aether turns your product, audience, objective, budget, and timing into a creator campaign that can be clearly briefed and delivered.
Plan a campaign
Brand support
The campaign is managed as one connected piece.
From shaping the opportunity to reviewing the live work, Aether keeps the brand and creator working from the same information.
Campaign objective and audience definition
—Partnership format and offer planning
—Creator research and qualification
—Outreach and introduction management
—Fees, deliverables, and rights coordination
—Production, publishing, and campaign review
—Campaign formats
The format follows the job to be done.
Aether can plan one focused activation or a combination of creator activity. The brief determines what belongs in the campaign.
Sponsored creator content
—Product launches
—User-generated content
—Ambassador relationships
—Affiliate campaigns
—Event coverage
—Paid content usage
—Creator qualification
Every recommendation needs current evidence.
We assess the creator against the specific campaign rather than relying on follower count or category labels alone.
Evidence for the campaign.
Audience
DemographicsReach
Recent viewsEngagement
Current responseContent
Format and voiceCategory
CredibilityTiming
AvailabilityBefore anything goes live
Agree the details before production starts.
The work runs more smoothly when both sides know exactly what is being delivered, how it can be used, and who owns each decision.
Deliverables and publishing dates
—Creator fees and payment terms
—Content usage and paid media rights
—Category exclusivity and duration
—Advertising disclosure requirements
—Feedback and revision limits
—Content approval responsibilities
—Cancellation and late-delivery terms
—Through delivery
The introduction is only the beginning.
Aether stays involved through creator communication, contracts, payment, assets, content review, publishing, and campaign review.
Start a partnership
Bring us the objective. We will shape what happens next.
Brands can send the campaign essentials. Creators can share a profile for relevant opportunities.