For the brand
Less research, outreach, negotiation, and campaign administration. One accountable partner keeps the budget, terms, and timeline moving.
Creator partnership agency / London
Turn a campaign objective into the right creator partnership.
Aether shapes the brief, qualifies the match, agrees the deal, and manages delivery for brands and creators.
01
Campaign planning
02
Creator sourcing
03
Deal structuring
04
Delivery coordination
01 / Why Aether
Direct can look simpler. The work still has to happen.
Finding a creator is only the visible part. Research, qualification, outreach, negotiation, contracts, retainers, approvals, and payment all sit behind a useful partnership.
Going direct
Your team owns every workstream.
- 01Search the marketBuild a candidate list from scratch
- 02Check the fitVerify audience, performance, and credibility
- 03Run the outreachPitch the opportunity and manage replies
- 04Negotiate the termsAgree fee, scope, rights, and timing
- 05Manage completionCoordinate delivery, review, and payment
Working with Aether
One brief becomes one managed partnership.
- 01Define the briefSet the objective, audience, budget, and timing
- 02Research and qualifyCheck evidence, relevance, and availability
- 03Make the matchEstablish mutual fit before the introduction
- 04Secure the dealRecord scope, fee, rights, contract, and retainer
- 05Manage deliveryCoordinate approvals, publishing, review, and payment
For the creator
No speculative pitching and no obligation to accept. Relevant paid opportunities arrive with the scope, terms, and timing already taking shape.
02 / Creator qualification
Fit is specific to the campaign.
A useful recommendation explains why this creator can carry this product to this audience—not simply why their profile looks impressive in isolation.
Objective firstCurrent evidenceMutual fitRecommendation note
Evidence before the introduction.
- 01Campaign anchor
Product and objective
What the partnership needs to communicate and what the audience should do next.
- 02Campaign anchor
Intended audience
Who the campaign needs to reach, rather than who appears largest on paper.
- 03Creator evidence
Content and voice
Whether the product can belong naturally in the creator's established format.
- 04Creator evidence
Recent performance
Current reach and audience response across relevant recent content.
- 05Creator evidence
Category credibility
The creator's relationship with the subject and the trust attached to it.
- 06Creator evidence
Availability and scope
Whether the timing, deliverables, fee, and production requirements are workable.
03 / Deal architecture
Clarity before content.
A fee is only one line in the agreement. The brand needs to know what it can expect, and the creator needs to know where the work begins and ends.
Terms to define
Recorded before production starts
- 01Deliverables
- Formats, quantities, and responsibilities
- 02Dates
- Production, review, and publishing windows
- 03Fees
- Creator compensation and agreed costs
- 04Payment
- Invoices, milestones, and payment terms
- 05Usage
- Organic, paid, and repurposing rights
- 06Exclusivity
- Category, duration, and territory
- 07Disclosure
- Advertising labels and responsibilities
- 08Revisions
- Feedback rounds and change limits
- 09Approval
- Decision owners and response times
- 10Cancellation
- Late changes, missed dates, and termination
One agreement. Two informed sides.
04 / Managed delivery
The introduction is only the beginning.
The order remains clear even when the timing changes. Aether stays between both sides, keeping decisions, handovers, and responsibilities visible.
- 01
Brief
BrandShares the objective, audience, budget, and timing.
AetherShapes the campaign into a usable opportunity.
CreatorNo request is made before relevance is established.
- 02
Recommendation
BrandReviews the rationale behind each proposed match.
AetherResearches, qualifies, and confirms availability.
CreatorConsiders the brand, product, and audience fit.
- 03
Agreement
BrandConfirms the scope and commercial requirements.
AetherCoordinates the terms and records the whole deal.
CreatorAgrees the deliverables, fee, rights, and timing.
- 04
Production
BrandProvides the product, assets, and useful information.
AetherKeeps the schedule and handovers moving.
CreatorProduces the agreed work in their own credible voice.
- 05
Approval
BrandReturns consolidated feedback through the agreed owner.
AetherManages approvals and the agreed revision limits.
CreatorResponds to relevant feedback within scope.
- 06
Publishing
BrandPrepares any campaign destination or supporting media.
AetherConfirms release details and disclosure requirements.
CreatorPublishes or supplies the final approved content.
- 07
Payment
BrandFollows the payment schedule in the agreement.
AetherTracks documentation and payment responsibilities.
CreatorReceives payment on the agreed terms.
- 08
Review
BrandShares the campaign information available to assess.
AetherBrings the learning together and identifies next steps.
CreatorSupplies the agreed content results where applicable.
05 / Ways to work
The format follows the objective.
A campaign can use one focused format or combine several. The job the content needs to do comes first.
Explore brand support01
Launch and awareness
- Sponsored creator content
- Product launches
02
Creator-led production
- User-generated content
03
Ongoing relationships
- Ambassador relationships
- Affiliate campaigns
04
Events and extended use
- Event coverage
- Paid content usage
06 / Built for both sides
A useful partnership works for everyone involved.
The campaign has to protect the brand's objective and the creator's voice. Aether keeps both visible from the first brief to final payment.
For brands
Build the campaign around the outcome.
We shape the creator approach around your product, audience, budget, timing, and the action you want people to take.
For creators
Consider opportunities one at a time.
We bring paid opportunities that suit your content and audience, then help define the scope, fee, rights, and delivery.
07 / Useful answers
Frequently asked questions
Before the first conversation.
What brands and creators usually need to know about working with Aether.
Aether can shape the campaign opportunity, research and qualify creators, coordinate outreach and terms, and stay involved through production, publishing, payment, and review.
Recommendations are made for the specific campaign. We consider audience information, recent performance, content style, category credibility, availability, and whether the opportunity makes sense for the creator too.
No. Creators can share their profile without committing to exclusive representation and decide whether each individual opportunity suits them and their audience.
It can when the intended usage, duration, territory, and fee are agreed with the creator in advance. Paid usage is not treated as an automatic extension of a content fee.
Send the product, intended audience, campaign objective, timing, approximate budget, and any known content or usage requirements. Aether can help shape the remaining details.
Aether is based in London and can work with brands and creators internationally where the campaign, audience, and practical requirements align.
Start a partnership
Bring us the objective. We will shape what happens next.
Brands can send the campaign essentials. Creators can share a profile for relevant opportunities.